Target Customer Analysis & Buyer Persona

Target Customer Identification | Segmentation Analysis & Buyer Persona Development

Al-Najah Business Services provides research and analysis services to help entrepreneurs and businesses identify the customer segments most suitable for their product or service, understand their needs, motivations, and buying behavior, and develop a clearer profile of the ideal customer to support marketing, sales, and offer development decisions.

The service is based on information provided by the client and publicly available sources within the defined target market.

The Service Includes

• Identifying the main potential customer segments.
• Segmenting customers according to characteristics relevant to the nature of the business.
• Analyzing the needs and problems of each segment.
• Identifying motivations and factors that influence purchase decisions.
• Analyzing expected buying behavior.
• Identifying suitable channels for reaching each customer segment.
• Prioritizing segments based on relevance and suitability to the project.
• Preparing simplified Buyer Personas for ideal customers.
• Providing recommendations to improve the offer and marketing message.

Basic Package Scope

The package includes one product or service, one geographic market, analysis of up to three customer segments, and preparation of up to three simplified Buyer Personas, together with a PDF report and one revision.

Final Deliverable

The client receives a Target Customer Segmentation Report describing the characteristics, needs, motivations, buying behavior, suitable access channels, and priority level of each customer segment.

Important Disclaimer

The service does not include customer interviews, field research, provision of customer databases or contact details, or execution of advertising campaigns.

The analysis and recommendations also do not guarantee that the identified customer segments will respond to, purchase, or engage with the product or offer.